Hi Friend,

When buyers hesitate, it always boils down to one thing: fear.

⦁ “It’s too expensive” → They don’t see the value.
⦁ “We’re not ready yet” → They’re scared of making the wrong choice.
⦁ “Let me think about it” → They’re unsure if they can trust you.

Your prospects, just like your partners, won’t always come out and say it. They won’t shout, “I’m scared!” But it’s your job to recognize those fears and do something about them.

Your goal isn’t just to sell—it’s to spot the fear and remove them.

Now, you won’t always have the perfect response in the moment. That’s where AI can help you respond more confidently and effectively.

Let’s break it down:

Buyers aren’t really afraid of spending money—they’re afraid of regretting it.

When a prospect says, “We like the product, but we’re not sure it’s worth the price,” most reps will respond with a vague, “Don’t worry, the ROI is great!”

But with AI, you can provide something better, like:

AI can provide real data, not just empty promises. It can find strong proof from similar customers.

So, next time:

⦁ Ask AI: What proof has worked best for buyers like them?
⦁ Instead of defending the price, share a real success story from past customers.
⦁ Show a comparison of how your product saves money.

Let AI help you find the best proof so you’re never stuck looking for the right words.

ADVERTISEMENT

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

No one wants buyer’s remorse, right?

The best way to address this fear is to make the purchase feel risk-free.

When a buyer says, “What if we sign up and it’s not the right fit?” most reps tend to say something like, “I’m confident you’ll love it!”

But with AI, you can respond in a way that eases their concerns:

AI can pick up on hesitation signals in emails, calls, and conversations, and suggest ways to ease that fear.

So, next time:

⦁ If a deal is stalling, offer a low-risk option like a trial or pilot.
⦁ Use AI to time your reassurance perfectly.
⦁ Frame the next step as a small, easy decision, not a big commitment.

AI can help shift the conversation from a “huge decision” to an “easy next step.”

Buyers don’t just fear bad products—they fear products that are too complicated.

When a prospect says, “We’re concerned about setup time and training our team,” the typical response might be, “Our onboarding is simple, you’ll be fine.”

But AI can help you respond even more effectively:

AI can track hesitation points—whether it’s during the demo, proposal, or onboarding—and give you tips to make things easier for your buyers.

So, next time:

⦁ Ask AI: Where do most deals stall?
⦁ If the buyer hesitates, send them a quick explainer or a success story to calm their nerves.
⦁ Use AI to simplify your pitch—keep it clear and concise.

AI can help smooth things over before they turn into objections.

AI won’t close deals for you, but it makes you faster, more prepared, and more confident.

Use AI to:

⦁ Find the best proof when price is a concern.
⦁ Spot hesitation before it’s even voiced, and adjust accordingly.
⦁ Simplify the process, so buyers don’t feel overwhelmed.

How are you using AI in your sales process? I’d love to hear how it’s working for you.

Talk soon,