Hi Friend,

Last week, we talked about DeepSeek, and now OpenAI has dropped its own research model.

There’s always something new in the sales world—new tools, strategies, tech. But not everything is worth your time. This one definitely is.

I've been diving into Deep Research, and since I'm already paying $200 a month for ChatGPT, I’m planning to get every bit of value out of it.

Before I get too excited, though, let's break it down.

You’ve probably spent hours (maybe even days) gathering info on leads, market trends, and competitors. But what if you could do it in a fraction of the time—and get even better insights?

That’s what Deep Research is all about. Think of it like having a research assistant working round the clock, pulling in real-time data and delivering exactly what you need—without all the hassle.

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Chasing leads that don’t go anywhere is frustrating. But Deep Research can analyze things like funding rounds, product launches, and competitor activities, helping you focus on prospects who are actually ready to engage.

Let’s say you’re looking at a company that just raised $10M. With Deep Research, you’d get instant insights into their funding, new product launches, and even competitor moves—helping you decide if they’re worth pursuing.

Here’s the magic: Deep Research can turn a generic email into one that actually gets a response.

Before:

After:

Crafting proposals that really resonate with your prospect is crucial, but let’s be honest—you don’t always have time to dig deep into every detail. Deep Research makes it easy to put together data-driven, up-to-date, personalized proposals that’ll give you an edge in big meetings.

For example, if you're pitching a retail client, Deep Research can pull up reports on their market trends, competitors, and customer sentiment. You’ll have everything you need to tailor your proposal to their specific challenges and goals.

Sales is about more than closing deals—it’s about making the right moves at the right time. Deep Research gives you real-time insights on your industry, competitors, and leads, so you’ll always know when to push forward, pivot, or pull back.

Imagine you're about to close a deal, but you notice that your prospect’s competitors just launched a major update. Deep Research flags that for you, letting you tweak your pitch to address any new challenges their competitors might be creating.

Got a sales meeting in 30 minutes? Instead of scrambling to gather info, just use Deep Research to instantly pull up everything you need—insights about your prospect, their company’s latest news, and key industry trends. You’ll walk into that meeting ready to close, not wasting a second on data collection.

You’re already paying for ChatGPT, so why not make the most of it?

Want to hear more about how this works in practice? Or maybe you’ve got some ideas for how you could use it?

Let me know, and let’s chat. I’m always curious about how other sales teams are using new tech to level up.

Talk soon!