you or ai on insta?

Author

Rahul Medhi
July 02, 2024

Would you buy something promoted by AI influencers?

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Influencers have been the social media stars for years, setting trends and making us buy stuff with just one post. This has blown up into a massive industry worth over $20 billion.

But guess what?

There’s a new kid on the block: the AI influencer.

When we talk about AI influencers, we’re talking about something seriously cool.

These aren’t just people using AI to make content—they ARE the AI!

AI influencers, or virtual influencers, are snazzy computer-generated characters promoting products on social media. Crafted with CGI, motion capture, and artificial intelligence, they act just like your favorite human influencers.

These digital darlings give brands a fresh and fun way to chat with fans.

Crazy, right?

The more I dive into this, the more it feels like “social media isn’t real” is totally true.

The first AI influencer, Lil Miquela, debuted in 2016. Created by Brud, a Los Angeles-based company, she quickly rose to fame on Instagram.

Miquela shares posts about fashion, music, and social issues. Despite being digital, she has worked with major brands like Prada and Calvin Klein and even released her own music singles!

Did you know?

Curious if AI influencers are revolutionizing marketing or just passing through as a trendy novelty?

So, are AI influencers the future of marketing or just a quirky sideshow?

They sure bring a lot to the table, but they might not be everyone's cup of tea.

Is this the collapse of social media?

Thinking about giving your brand a futuristic twist or just curious about the magic of AI and deepfake tech?

Dive into this easy, step-by-step guide to crafting your very own AI influencer!

1. Sign Up at RenderNet:

Kick things off by hitting up the RenderNet website. Register for free and snag some credits to get the ball rolling on your AI creation adventure.

2. Step into the Studio:

Once you’re in, navigate to the "Studio" tab. It's like your digital playground, full of different models ready for you to customize.

3. Pick Your Model:

Choose the 'Casual' model to start with a cool, down-to-earth vibe for your AI pal.

4. Get Creative with Your Prompt:

Type in a detailed description to bring your digital buddy to life. Play around with the details until your AI influencer looks just right.

5. Download Your New Friend:

Once your AI influencer looks the part, hit download and save their digital essence.

6. Create a Gallery:

Use the ‘Face Lock’ feature to whip up a whole wardrobe of images, keeping your AI's face consistent while switching up poses and outfits.

7. Go Live on Social Media:

Set up shop on Instagram or your preferred social platform and start showcasing your AI's style.

8. Build and Engage Your Following:

Keep the content fresh and engaging, regularly posting new pics and updates. Team up with other brands and influencers to make your AI the next big thing!

Want to dive deeper and get all the juicy details?

So, what’s it gonna be? Ready to bring an AI influencer to life?

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As AI influencers pop up everywhere, from Instagram to ads, you might wonder:

Are these digital characters about to outshine our favorite human influencers?

Let’s analyse!

Challenges for AI Influencers?

  • Authentic Experiences:
    Although AI influencers like Lil Miquela are visually captivating, they lack the ability to experience real-life pleasures like tasting new foods or enjoying the wind in their hair. This barrier makes genuine connections difficult.

  • Cultural Sensitivity:
    At times, AI influencers might not fully grasp social or cultural nuances, leading to awkward moments or misplaced humor in their interactions.

Are humans out of the job?

  • Advancing Technology:
    Technology behind AI influencers is advancing rapidly. They are becoming increasingly adept at emulating human behaviors, enhancing their relatability.

  • Customized Interactions: 
    AI influencers are improving their ability to personalize interactions based on past engagements, which helps them better understand and adapt to their audience’s preferences.

So, are AI influencers ready to take the crown? Not quite!

They’re fun and fascinating, but the genuine warmth and real-life stories of human influencers still hold a special place in our hearts.

However, as AI keeps getting smarter, who knows how close these virtual buddies will get to feeling like old friends?

Curious about how close AI is to catching up? Check out:

That’s a wrap for today!

Did you enjoy this fresh issue?

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