ai for marketing?

Marketing is probably the function that stands to gain the most from AI.

October 29, 2024

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Before I go all in,

Ever feel like you're trying to keep up with changes in the marketing world that just won't slow down?

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See how 99% marketers are using AI tools,

Hey AI and CX Enthusiasts, Get Ready to Geek Out

What's Happening?
The AI x Customer Experience Playbook is hitting the scene! 🚀

When?
November 6, 2024, from 1-3 PM EST

Where?
Right from wherever you are!

Ever wondered how AI is transforming customer experiences?

From crafting personal touches with AI-driven tools to chatting up voice assistants, we’re diving deep into it all.

So, block out your calendar, grab your favorite snack, and gear up for an afternoon packed with insights that'll reshape how you interact with customers.

Ready to roll?

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Answering the 3 questions..

Here are the top three questions on every marketer’s mind when they’re looking to dive into AI, or on every company’s radar when they’re bringing AI into their marketing strategy:

1. How to Design an AI Marketing Strategy?

2. Why aren’t you getting more from your marketing AI?

3. How not to invest in wrong marketing tech?

Let me get into each one by one:

How to Design an AI Marketing Strategy?

Marketing is probably the function that stands to gain the most from AI.

Think about it - our entire job revolves around understanding what customers want and convincing them to buy. AI supercharges both these abilities in ways we couldn't imagine a few years ago.

Some interesting stats that caught my eye:

  • Marketing applications bring the highest value among all AI use cases (McKinsey)

  • AI adoption in marketing jumped 27% in just 18 months

  • The top 3 goals for AI early adopters? All marketing-related: better products, new offerings, and stronger customer relationships

The Real Game-Changers:

  1. Customer Journey Enhancement

    • Example: Wayfair using AI to spot persuadable customers and show them the right products

    • AI bots (like Vee24) that actually understand customer needs and guide them thoughtfully

  2. Sales Process Revolution

    • Personalized offers using real-time data

    • Smart upselling that doesn't feel sleazy

    • Cart abandonment prevention that's surprisingly effective (5x better conversion rates)

  3. Post-Sale Support

    • 24/7 service that can handle volume spikes better than humans

    • AI agents that know when to hand things over to humans

    • Analysis of customer tone to guide responses

Now onto the next question,

Why aren’t you getting more from your marketing AI?

Let's talk about something that keeps happening: Companies invest big in AI marketing tools, but somehow things still go sideways. Here's the real deal on why this happens and how to fix it.

Three Big Mistakes Everyone's Making

  1. The "Wrong Question" Syndrome

    Instead of asking "Who's gonna leave?", they should've asked "Who can we actually convince to stay?" It's like trying to win an election by targeting people who've already made up their minds instead of the swing voters.

  2. The "All Errors Are Equal" Myth Here's something nobody talks about: Sometimes being wrong matters more than being right.

  3. The "Too Zoomed Out" Problem Companies have all this amazing granular data but still make decisions like it's 1999.

The Three Questions That Actually Matter:

  1. "What problem are we REALLY trying to solve?" (Be specific!)

  2. "Where are we wasting resources right now?"

  3. "What's actually causing all this waste?"

The biggest issue isn't the AI - it's that we're treating it like a magic wand instead of a tool that needs clear direction.

Now the last question,

How not to invest in wrong marketing tech?

The Big Picture

  • Massive $122B industry, growing 22% yearly

  • 70% of CMOs throwing more money at it

  • New startups launching like crazy

Two Major Fail Points

  1. The Data Hoarding Problem

    • Collecting everything "just in case"

    • Super expensive & distracting

    • Usually leads nowhere

  2. The "Ooh, Shiny!" Syndrome

    • Buying cool tools without a plan

    • Fancy features ≠ Real solutions

    • Result: Expensive shelf-ware

The Smart Way Forward: The Three D's

  1. Deconstruct: Map customer journey

  2. Decompose: Break down strategy

  3. Design: Pick the right tools

Start with your strategy, not the tools. The winners aren't the ones with the most tech - they're the ones using it smartly.

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the REAL proof

Many companies have successfully integrated AI into their marketing and sales strategies. Here are a few case studies you should check out:

Do you know any more case studies?